Tools for keyword research allow you to determine the keywords that convert the best and are most lucrative for your product listings. A key factor to consider is the search volume, which shows the potential traffic a keyword can drive. By ranking high for these relevant keywords, you can enhance your profits.
Market research tools assist in discovering specific niches that are underrepresented in Amazon's Marketplace. Uncovering such an untapped niche is a crucial step in establishing a successful Amazon business.